Bud Light is reportedly on the lookout for “attractive, young, real women” to advertise the model, because it continues to face backlash for collaborating with a transgender lady.
The beer model, and its guardian firm Anheuser-Busch InBev are nonetheless within the dangerous books of many customers who disagreed with the choice to ship a customized gift to transgender influencer Dylan Mulvaney. It sparked boycotts which have been occurring for over two months now, with the corporate’s income massively affected.
Bud Light goes viral but once more, this time for seemingly posting an advert in search of out younger girls to change into model representatives within the Salt Lake City area of Utah.
Drew Angerer/Getty Images
Popular conservative influencer Andy Ngô posted the commercial to his 1.3 million Twitter followers. Claiming a scoop, Ngô wrote: “In an act of desperation following weeks of backlash over the Dylan Mulvaney #trans partnership, Bud Light is now using modeling agencies to find attractive, young, real women to go around different bars to promote the brand with free swag.”
He included a screenshot of an advert, seemingly posted by Urban Talent Management, for work required on June 3. The firm was in search of a 21 to 30-year-old feminine who “would be representing Bud Light and visiting multiple bars that day/night distributing swag.”
Scoop: In an act of desperation following weeks of backlash over the Dylan Mulvaney #trans partnership, Bud Light is now utilizing modeling companies to search out enticing, younger, actual girls to go round totally different bars to advertise the model with free swag. https://t.co/ECM3e4GyZ6 pic.twitter.com/ZYQDkJ0PP3
— Andy Ngô 🏳️🌈 (@MrAndyNgo) June 5, 2023
Newsweek has reached out to Urban Talent Management to confirm the validity of the commercial shared by Ngô.
The advert reminded a few of Ngô’s followers of the Bud Girls, a advertising and marketing technique by Budweiser within the Eighties and Nineteen Nineties, with some mentioning that this is not a brand new ploy for the model.
“Honestly, they never stopped doing this. Especially at events like bike weeks, Mardi Gras, etc. This is an ongoing gig job. For at least 15 years,” @thedivewhisperer wrote. Agreeing with that take, @PuntaKill_ added: “Saying this specifically is an act of desperation is a reach [in my opinion].”
Various different followers refuted Ngô’s declare of getting a “scoop,” saying Anheuser-Busch has been utilizing this method to market beer for many years.
Some commenters referenced Bud Light’s new status for collaborating with transgender girls.
“It’s true I met one last night,” @stockmasterjay wrote, together with an image of a person wearing a French maid’s outfit.
“And just like that… they suddenly know what a female is,” @0uttaBubblegumz commented.
“Do they mean ACTUAL female? Are you 100% about that? We just have to be sure of these things nowadays..” @TheKiwiTexan stated. Echoing a line repeated by conservative filmmaker Matt Walsh, @paulwhatevr stated: “But can they define ‘women’?”
“Now they know what a woman is,” widespread Christian and conservative tweeter @McKaylaRoseRed wrote with a laughing emoji.